The Approach

PF focuses on targeting everything
around how you been seen, felt, and experienced.

 

After 17 years, what started out as a way to maintain my sanity while creating unique brands for 20 people at once has been refined into something that has allowed me to build a software, help launch thousands of brands and projects for other people, and create countless of my own personal creations from nothingness to somethingness. 

 
 
 

What We Think Branding Looks Like:

 
 
 
 
 

The Brand Map:
What Branding Actually Looks Like

When you consider a brand, product, project, or business in this top down & inside-out approach, there is an authentic connection formed with your desired audience in a natural (and sustainable) way.

 

Want to see a deep dive breakdown of how it works on a brand strategy level?
Head over to Carmen Salazar’s Case Study.

 

We’ve worked with:

Individuals & Solo Businesses

  • Therapists

  • Coaches

  • Podcasters

  • Photographers

  • Wedding & Event Planners

  • Lifestyle Brands

  • Accountants

  • Equestrians making cookies for horses

  • Lines of dog treats

  • Fashion Designers

  • Burlesque Dancers

  • Aestheticians

  • Innovative medical coops

  • Directors

  • Doctors

  • Writers

  • Artists

  • Investors

  • App Developers

Medium & Enterprise-Level Businesses

  • POPSUGAR

  • YardHouse

  • 3M

  • Subway

  • Disney

  • Frigidaire

  • Prudential

  • HSN

  • American Greetings

  • Charles Schwab

  • Pandora Jewelry

  • Breyers

  • Old Navy

  • DataStax

  • Alaska Airlines

  • Iris Technology

  • Cloud Service businesses

  • FinTech Startups

  • Apps & SaaS

  • Banks & Financial Institutions

  • Juice Bars & Restaurants

  • Doggy Daycares

  • Nationwide Lines of Skincare

  • Manufacturing Warehouses

  • Emmy-Award Winning Production Companies

  • Furniture companies

Organizations

  • The German Government

  • Ringling College of Art & Design

  • California Institute of Technology

  • Pierre-Boulez Saal

  • Rundfunk-Sinfonieorchester Berlin

  • Barenboim-Said Akademie

  • Educational Nonprofits

  • Television Shows

 

What all of those people and businesses have in common is the need to express what they came here to say. To bring something from the abstract to the tangible, or break down the tangible to be understood in the abstract.  

 
 
 
 

How it works:

 

Getting to know you

No matter what it is, every single thing we do involves two components: a Questionnaire & Inspiration. We use the Questionnaire as a way to get your input into what you want to achieve. We use the Inspiration to see what the outcome looks like for you.

Bringing our greatness together

Once we reviewed the input, we get on a call to talk about it. This way we start out on the same page, and we stay that way. There is no creating without your input!

 
 

Putting the plan into action

We put rubber to the road in practical terms. Whether that’s a website, a thought model, packaging, or how you show up on social media: we make it happen in real life.

 
 

This is what brought so much success to the clients we’ve served over the last 17 years.

 
 
 
 

If you’re ready to take your thing from your brain or your heart and bring it to real life, let’s set up a time to talk.