Iris Technology
Corporate Branding
Iris Technology is a powerhouse in the aerospace and military technology fields. Needing a branding update, they also sought out to increase their annual revenue from 5M to 500M.
Corporate clients need things handled a little differently: breaking out the transition thought process between where Iris was and where they needed to be helps decision makers see the larger vision.
The brand story captured here speaks to the direction of the brand and its purpose for the company and the message they’re presenting. Needing both strength and agility in communication and cutting-edge technology as a necessity presents an interesting space to carve out. Using a shield with colored facets achieved exactly the tone they needed.
The pattern speaks to Iris’ focus on technology and flow of communication and information.
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