Photo shoots, Commercials & General Creative Direction
Rundfunk Orchestra
Performing beautiful classical music via the radio to all of Berlin since 1923, Rundfunk Orchestra had never advertised in the history of its creation. Changing conductors allowed the orchestra to finally approach advertising and I had the amazing opportunity to help.
Working with the team over at Molina Visuals, we created a concept that showed the relationship between performer and listener and the intimacy created within the experience that is talented and passionate musicians performing work from talented and passionate musicians.
Guiding a virtual team in Berlin, a Spanish photographer, and a Romanian photo retoucher, I communicated facial expressions, tonality, clothing, body movement, and everything needed to fully express the poetic relationship between performer and enjoyer.
POPSUGAR
Assets, screens, transition imagery and lower thirds for the fashion & beauty company’s first beauty award show.
Alaska Airlines
Working with the team at Lustre Communications, I created a series of boards and assets for a commercial advertising a new credit card offer from the airline.
Yard House
Working with little films in Seattle, I created an abundance of visual directions for the internal team at the burger & beer restaurant chain.
MySitti
Storyboards and curation were needed for the fun start up focusing on showing what’s already happening around your town. Three commercials were created via storyboard.
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