PRIMERS by Paint
Branding & Packaging Design
Primers by PAINT is a seven-product nail care line developed by PAINT Nail Bar, a nationally franchised luxury manicure and pedicure experience. The goal was to create a product identity that felt seamlessly connected to the PAINT brand — polished, modern, and feminine — while introducing a distinct look and feel that could stand on its own.
Working within the established visual language of the parent brand, the challenge was to design packaging that expanded the aesthetic without disrupting it. The solution balanced refinement with clarity: soft neutrals, metallic accents, and structured typography that communicated both care and sophistication.
The result is a cohesive brand system that supports PAINT’s luxury experience while carving space
for product innovation. Primers by PAINT feels like a natural extension of the brand — elegant, trustworthy,
and ready to grow as the product line expands.
