I was brought in to design the packaging and create supporting illustrations that communicated the product’s purpose instantly and intuitively. The visual direction emphasized clarity and cleanliness — balancing modern minimalism with a friendly, accessible tone.

Soft neutrals, clear hierarchy, and simple line drawings guided the design system, ensuring the product could speak for itself on shelf and online. The result is packaging that feels fresh, useful, and reassuring — a small luxury that makes everyday routines cleaner and easier.