As the brand expanded, Shine Ethos partnered with local juice bar CROP to produce a limited-edition collaboration: Citrus Fire, a bold and energizing take on hand sanitizer featuring grapefruit, orange, turmeric, and ginger essential oils. The challenge was to visually merge two very different brand personalities — Shine Ethos’s ethereal minimalism and CROP’s raw, expressive energy — into a cohesive co-branded product.