Branding / Creative Direction / Print Design
Free to Be Collective +
The Mixed Life Academy
Two related identities. One connected visual language.
For psychologist and parent coach Dr. Jennifer Noble, we developed a comprehensive brand system spanning two related brands, with a flexible visual language designed to work across print, digital, and everyday applications.
Creating room for both identities.
Dr. Noble works with parents of mixed-race children, helping families navigate identity, belonging, and the experiences their children encounter. Free to Be Collective and The Mixed Life Academy needed distinct but related identities, supported by a cohesive system of color, typography, and illustration.
A system with personality.
Sunbursts, sunsets, waves, and playful illustrations carry the identities into different contexts. The colorful graphic elements provide variety while keeping the brands recognizably connected.
From identity to everyday experience.
The system extends across stationery, stickers, apparel, social content, and a 137-page journal. Each application is another opportunity for the brands to feel familiar, approachable, and connected.
