beacn.io
Branding
beacn.io is a software platform developed by the team over at eMerge Technology, designed to help teams navigate complex digital systems with greater clarity and connection.
The team needed a brand that felt both technologically sophisticated and emotionally inviting — something that could bridge logic and light.
The visual identity centers around a sunburst-as-beacon icon, symbolizing guidance, optimism, and illumination.
“I have been fortune enough to launch 2 ERP service companies and we used Purée Fantastico to create the logo and branding for both of them. We get some many complements on our logos! It has made talking about our companies so much easier.
So many conversations begin with “I LOVE your logo”! Jenny is truly passionate about her work! She is talented and very responsive! I highly recommend!”
A vibrant palette of 30 colors was introduced to reflect the brand’s versatility and energy, giving the system a sense of warmth and accessibility without losing its professional, tech-forward edge.
Typography and layout choices were intentionally clean and modular, allowing the color and iconography to carry the emotional weight.
The result is a dynamic, optimistic brand that radiates possibility — a beacon in both name and spirit.