Utara Organics
Branding & Package Design
Utara Organics is a collection of six small-batch products crafted
from organic ingredients grown and sourced across the Hawaiian islands.
The products also span 3 scene profiles, making 24 total SKUs.
The design challenge was to create a system that felt both grounded and luxurious — something that honored the brand’s organic roots while appealing to modern, high-end sensibilities.
The use of black as the dominant visual element became central to the identity: the founder, a farmer herself, wanted packaging that felt elegant and indulgent even when her hands were covered in soil.
