Rebel Therapist
Branding & Site Design
Annie Schuessler runs Rebel Therapist to support therapists in their transition to self-sufficiency.
Rebel Therapist helps mental health professionals step beyond the therapy room to create workshops, programs, and communities that reflect their unique expertise. The brand needed a visual identity that could balance trust and authority with warmth, humanity, and an empowering sense of rebellion.
“Working with Jenny has transformed my business. She tuned in and helped me express the uniqueness of what I do with her magical visual language. My branding kinda used to kinda look like everyone else’s in my field. Now when my right-fit clients find me online, they seem to instantly recognize how my work is different. My branding is working to bring in the right folks, and I’m having so much more fun with my business because I LOVE what I’m putting out there visually every day. ”
I developed a cohesive visual system — including brand identity, color palette, and social media graphics — that communicated calm confidence without rigidity. The aesthetic merges classic typographic structure with modern clarity, softened through calm, natural tones and delicate anatomical illustrations. Used with quotes and advice, it conveys a subtle wry sense of humor; perfect for Annie and her brand.
Each visual element was designed to express both intellect and empathy: structured enough to convey expertise, yet spacious and grounded enough to invite personal connection. The result is a brand that speaks directly to therapists who are ready to expand their impact — refined, approachable, and quietly radical.
