Just Dandy
Branding, Package Design
& Illustration
Just Dandy is the youthful, college-age furniture line from James Dar, created to make stylish, well-crafted home furnishings approachable and fun. Designed for first apartments, dorms, and small spaces, the line emphasizes modularity, accessibility, and a friendly sense of personality.
I developed the full brand identity, packaging system, and supporting illustrations to capture the spirit of ease and optimism that defines the collection.
The visual direction used updated takes on mid-century modern stylings, bright color palette, and playful line work to suggest that furnishing your space isn’t a chore — it’s an act of self-expression.
Bow tie icon
Pinwheel icon
Eye glasses icon
Emotional expression icon
Individual pieces of the furniture line were created as illustrations to show that bringing in a new piece of furniture
could feel like welcoming in a new friend.
Social Media Image
Design for hang tag/ social media
Pattern designed
