Eli’s Enlightenments
Package Design & Illustration
Eli’s Enlightenments is an organic dog food start-up built around the idea that feeding your pet well shouldn’t mean choosing between nutrition and joy. The brand set out to create an honest, wholesome product line that felt as thoughtful and intentional as the care pet owners give their dogs every day.
I was brought on to design the full brand identity — including logo, packaging system, and custom illustrations — to capture the playful intelligence of the brand’s ethos: a dog paw becomes a lotus flower
Each package combined organic textures, hand-drawn illustrations, and clean typographic structure to balance authenticity with shelf appeal. The color palette was inspired by natural ingredients and fresh tones, reinforcing the brand’s commitment to simple, honest food.
The resulting design system gave Eli’s Enlightenments a strong foundation for growth — a brand that feels equal parts smart, kind, and full of heart.
