Alaska Airlines

Motion Assets & Style boards

Alaska Airlines needed motion assets and style boards for
a commercial

Created for Alaska Airlines, I worked with the team at Lustre Communications in creating a campaign introducing a new credit card offer through a series of motion assets and style boards designed to capture the joy and fantasy of travel.

The creative direction centered on vibrant, immersive imagery inspired by the allure of destinations such as Hawaii, tropical islands, San Francisco, Mexico, and Vancouver. Each visual element was crafted to evoke a sense of warmth and escape — where color, motion, and typography work together to spark wanderlust and possibility.

“Jenny completely understood the brief from the very beginning and made the entire process effortless. She delivered vibrant, on-brand concepts that perfectly captured the spirit of Alaska Airlines — imaginative, inviting, and beautifully executed. Even through rounds of revisions, she stayed clear, responsive, and collaborative, refining each detail with precision and ease. The final motion assets were spot-on — creative, polished, and delivered right on schedule.”

— Karina Dion