https://www.pureefantastico.com/oldtestimonials daily 0.75 2025-05-10 https://www.pureefantastico.com/about daily 0.75 2025-05-10 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4d74ae92-2759-4c70-9053-300d81d92922/Edits_4E9A3906.jpg About PF https://www.pureefantastico.com/casestudies daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b8c983f3-c27d-4f4d-b518-360a2ee037d4/PF_DropInResearch_SurfinPieChart.jpg Case Studies - Drop In Research A whimsically silly world of anthropomorphic office supplies and research tools for the B2B UX Research brand & website. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9c7114d6-65c5-4812-8d75-01add78a10fc/AGBanner.png Case Studies - American Greetings Creative Direction and design guidance for the email designs behind American Greetings’ three brands: American Greetings, Blue Mountain & Jacquie Lawson. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/3747331c-7182-4289-92e0-b993952b613b/DrJenn_Sunset%2BWave1.png Case Studies - Free To Be Collective + The Mixed Life Academy A comprehensive Branding system, illustrations, print design & Creative Direction for a passionate Psychologist and Parent Coach helping the parents of mixed-race kids navigate our world. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598125387775-R4R4SY9ELY9ATIYDHK7K/IrisPattern.png Case Studies - Iris Technology A technology powerhouse that tackles both aerospace and military spheres needs a brand that speaks to power, dynamism, and strength. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618345765496-DOS4LGM5WTJUAAGRC8PP/SeaCaptainCollage.jpg Case Studies - Amy Santee, Career Coach Branding, Messaging, Copywriting & Content Creation, Illustration & Web Design in the form of a random-based maximalist absurdist brand for a bold, vision and values driven career coach helping people embrace the weird of their career. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598124522178-UU4F8UA1MRJQFF2LUI2B/BSA_Homepage.jpg Case Studies - Barenboim-Said Akademie A website that celebrates the utopic vision behind a music academy supporting talented musicians from war torn countries. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598125919156-JKUTIDCQFTALLLG5UM0O/Argan.png Case Studies - Collected Illustrations A wide range of subjects and visual styles, but all completely vector. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598122856763-FJ29ZXBHY84DFWZHGAPE/CynthiaHoffman.png Case Studies - Cynthia Hoffman, MFT Business naming and a stellar brand that mixes edge, elegance, and compassionate truths. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598125633755-RR2BPT9HR5QJKKP6N7D5/rundfunk_2.png Case Studies - Collected Photo Shoots & Commercials Visual and sequential storytelling is its own kind of poetry. See projects from orchestras, POPSUGAR, Alaska Airlines, and more. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1607627948266-EOW409AK5VEU6LNUJR4L/PRIMERSBYPAINT_Size.png Case Studies - PRIMERS by Paint Clean, elegant, and bold packaging for a line of skincare for the nation-wide brand. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598124203133-T2Y399XIYI4V7QLE6E88/CarmenSalazar_CollateralSet_Wedding.jpg Case Studies - Carmen Salazar A visually sumptuous brand strategy that conceptually ties in multiple facets within the same business. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598124055724-4PO4ACPLNFIQW4EE6UKE/Workman%27s+Friend+Branding.png Case Studies - Workman’s Friend A refreshing rebrand and packaging design that attracts both male and female markets for the trusted barrier cream brand. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1619638945107-B8PHDFK936IQRTTDB15N/LINA.png Case Studies - LINA Branding, & Collateral Design for an innovative co-working environment for medical practitioners. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603997516663-MYMZEQUVYNOJRD6BYNTZ/LMMark_Shapes.jpg Case Studies - Liberation Matters Branding and illustration for two social workers who joined forces in creating an inspiring and powerful brand. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598123775576-58MM11B56XVFOTL0BVE0/PF+Janet+Bostrom_Underswears.png Case Studies - Underswears From sassy copywriting, branding, illustration, content creation and package design this line of feminist AF underwear got the full treatment. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598713379905-Z1CI75NP048CQ9NQQCXI/DrRefund2.png Case Studies - Dr. Refund Playfulness coupled with years of expertise, Dr. Refund needed a brand and copywriting that defined this friendly and slightly-silly space. https://www.pureefantastico.com/casa daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541562752-B0A2P92K4NK4TEW0TP1D/CaSa_Before1.png Carmen Salazar Brand Strategy - Before: Disjointed and distracting, her visuals and site design didn’t support her amazing art. Carmen needed a way to fit all of her subjects and styles in a streamlined and beautiful way. Her focus was on blending 3 attributes: romantic, nostalgic, personable and quirky. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541677957-C3TRJCTYTFFXSVYACGAL/Screen+shot+2014-08-06+at+2.20.37+PM.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541728033-Z5CV6PWLFTDCXEVF7E7B/Boudoir.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541768694-5GDTL0VKKS3Q5NNFUNES/Screen+shot+2014-08-06+at+2.22.44+PM.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541876079-FRJ29CALKAO3AHA5O3N1/Carmen+Word+tree.png Carmen Salazar Brand Strategy - First, we explored how her 3 business aspects fit together. Defining different roles we were needing to communicate allowed me to explore 3 different typographic treatments that complemented each other. Typographic patterns were explored to show the interworkings of the varying marks. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598541976293-50XFBTE457OB5XNRT73W/logo-system-pattern-for-tape.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542107571-3FU1WS8E8GVXO7II2TMM/StrategicModel.png Carmen Salazar Brand Strategy - While she wasn’t feeling the typography direction, I hit the drawing board with a diagram showing how the 3 pieces of the business could be represented in tandem. This, plus the client’s amazing home inspiration created the solution that resulted in ultimate brand strategy perfection. It took seeing her home to realize her love of color and pattern were the answer! She throws around color and pattern like it is confetti. It’s incredible. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542262191-AX5VQ6F9IKVP3XWXNQBR/CS_Room1.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542516955-9EUIS408WURQZXS0O57J/CS_Room5.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542374017-BU6PXN2HGASZT11D5TRY/CS_Room2.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542551278-Q1QNR5DRQ2CAQWFX8IFS/CS_Room7_4.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598542743555-7YN247UOT15EAZNZFLM4/CS_CallOutCircles1.jpg Carmen Salazar Brand Strategy - Singling out the patterns allowed me to focus in on which ones I should be creating and how to pair them together to suit her aesthetic. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543059685-KN44JK8F8BKGFXUXA97Q/CS_Logo.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543135076-JKFCOAA0O099ZROYS2SM/CS_Pattern1.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543212990-AJARXEEDRJX7KYPP3O7Y/CS_Pattern4.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543243155-19TLDTGTQ9IV9R10OTQQ/CS_Pattern7.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543149160-GUB9EZPASZQWL56NH897/image-asset.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543226000-GFELWDNY9GCOZGHAUK61/CS_Pattern5.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543295944-FHEG6V9IMATLVBO4OOZ2/CS_Pattern8.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543561362-S2RS4LN2ZM6RGI9BOFE2/CS_ColorPalette_MainBreakout.png Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543536764-C810OV5L4XW8DM06RO74/CS_ConceptualMarketingBreakoutOfColorPalette.png Carmen Salazar Brand Strategy The color palette I built for her was pulled from photos from her sumptuous home- which meant practically every color was used. To help guide her, I created some organizational charts for her to see how broad this system could be. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543719993-APA6G3ITZ097NGL5LKN7/CarmenSalazar_CollateralSet2.jpg Carmen Salazar Brand Strategy After: Combining pattern and color makes the system come alive, providing her with endless options to speak to her wide variety of clients. No matter what, she’s showing herself to be a quirky, romantic, artistic, and accessible photographer. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543776413-G6PIRKPPVLR313OQL4VJ/CarmenSalazar_CollateralSet_Wedding.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543889530-E3UF4GRG3T37DR36QK59/CarmenSalazar_CollateralSet6.jpg Carmen Salazar Brand Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598543797392-VINYR2BSROUK9PK96YYV/CarmenSalazar_CollateralSet1.jpg Carmen Salazar Brand Strategy https://www.pureefantastico.com/muchness-buffet daily 0.75 2025-05-10 https://www.pureefantastico.com/underswears daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469107221-23ZJ8DVHH1TH8HTE7USD/UnderswearsLogo.png Underswears - The client had a vision of a gender-neutral figure, casual, but sassy. Having the logo form the ‘underwear’ creates such a bold statement about what she’s here to do, it worked perfectly. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469217608-PT7TGMOB50SRIFDDHXU0/UnderSwearsLogo.png Underswears - Removing the figure creates an ambiguous shape that still works with the other element: a curse bubble! A sassy candy heart pattern was created for use on packaging & social media. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469279323-3XRNYSR076U4V60IC9F7/candysassyhearts.jpg Underswears https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469457721-KPAVZ4BLU5K5F23S9TNM/NAME+YOUR+PARTS.png Underswears - A set of fun social media posts were created for her to share her sassy & inclusive brand tone across multiple platforms. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469481437-W5H1412M0KZ0TP3IADGQ/Screen+Shot+2020-08-26+at+3.15.56+PM.png Underswears https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598469492598-FDLM8H0LETW557CTSI1G/Screen+Shot+2020-08-26+at+3.16.15+PM.png Underswears https://www.pureefantastico.com/iris daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/badad277-43e1-43e3-8a02-08c4ea4da4a9/Iris+Logo.png Iris Technology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598547956815-IZEDU2VN164HK4J25BXQ/corporate+color+story.png Iris Technology Color system for the various departments https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e784f1c9-2b6c-4e46-995e-da6ffdb16933/Iris+Technology+Trade+Show+.png Iris Technology - Make it stand out Panels for a military tech trade show https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f5725f48-fdd6-4f63-a130-12cb57ac534c/Windscape_sm.jpg Iris Technology - Make it stand out Large format windscape for trade show https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598547754417-3AGEYLI7V3IW6ZSHRKAQ/IrisPattern.png Iris Technology The pattern speaks to Iris’ focus on technology and flow of communication and information. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/5b3454fe-91cf-4904-8418-0ace87481eec/Iris+Image+Treatment.png Iris Technology - Make it stand out Image treatment showing integration & transmission of information https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598548142177-B61S2U4FSQ28DAHJ59X4/IRIS-Brand-Collateral.png Iris Technology Collateral suite https://www.pureefantastico.com/illustrations daily 0.75 2025-11-30 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/394dad61-dfe6-41dd-9cdc-f8776e16ccd6/FrontCover.jpg Illustrations - The One With The Heavy Backpack Alice An’s sweet story of friendship and family, illustrated in a warm and visually textured style. For purchase here. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6bc8f42a-c5f2-4032-a1fe-a0c62ed6f292/Alice%2BFish_Variation_BirchAspens_Stretched.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fe17632e-d7ac-4441-bc00-777e513c9a48/AliceOffersBackpackToParents.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/3a310965-37eb-4b77-820f-31f7b0853cd7/Alice_IntoTheWoods.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/868122df-3924-47b8-b3e0-10b10f658db9/FoxandCrane.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/da83e6dd-b526-40ca-833e-19f778294ffc/Bear.jpg Illustrations - A Fox Named Fruit Loop Concept & styling for a children’s story about a gentle fox and her friends. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6205c270-79cc-417a-b40f-45731bbf2fd8/PF_AFOXNAMEDFRUITLOOP_SPREAD1.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/edb09b2b-b13b-48cc-a826-706b8c2bc035/Fox1.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/931b11cb-c45e-4520-a8d6-8512fa3e4068/Fox2.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fe0023e6-25f2-4a1a-a41e-381e5967e7d1/PFGuides_Cover+copy.jpg Illustrations - Travel Guide for the Empathetic Journey: The Client’s Journey Written and illustrated, it’s a guide to navigating client’s and their experience so that both client and customer experience empathy in the process. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0aad03ea-bf41-488b-9805-a680774297e3/PFGuides_TOC+copy.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cac97893-6a70-4c5c-8861-70674bf20da7/PFGuides_2+copy.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/2ee8e9dc-8ff6-4ff1-a1e8-d4b818832062/PFGuides_4+copy.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/73002d8e-8aa9-4166-aa97-9907e6e0c142/PFGuides_6+copy.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8a3f9f47-4f46-4ba8-a201-6639a08194bf/KenNordine_Cover.jpg Illustrations - Ken Nordine’s Colors An abstract illustrated accompaniment to the collection of spoken word jazz poems describing colors as personalities. Listen here https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a0c30f97-f377-4381-ab5d-a4cf45aa0a9c/KenNordine_TOC.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f2f2ef32-4aed-4bd0-806c-2bb2904ce87e/KenNordine_Lavender.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a9b6138f-df4a-4141-a36c-f8184a22d2ae/KenNordine_Magenta.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0588de43-39dd-45e5-8bab-7ffcd6dce42c/KenNordine_Chartreuse.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559019295-IC7Z5A6NUNNIVQYDYKWE/Whale.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559319907-JZSX1BTB3D9OQYBJ713S/Fox.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598560446522-KBM6LA097LS6O9CH0ZUP/wishing+well.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559286143-D7UID3DSN1XB9VXGLOZW/BlueJay.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559501582-4L35GC7NR5UX16TNLLAG/Frog.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598560494783-3YMBDBYWQQRY8GIMY52S/Screen+Shot+2020-08-11+at+9.22.08+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d1b59d48-51f4-4708-b2dd-8eb40e714c04/PF_Sunaroma_Illustration7.png Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1631663722981-ZGJOU9Z03XN5VDJQCTWN/EliEnlightenment_Cinamon.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559452624-PN8TTT67XT8Z2ZA60VBJ/DeerInForest.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559881365-0O5DKW2G2UHHHSVEXMP3/Screen+Shot+2020-08-11+at+9.29.28+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598560380034-Z71S5BP9PTBN97HFYP6W/illustration_aqua.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598561656781-HWZUDDWHJ3UA1Q9CS1XV/Illustration_taurus.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598560816478-KJOFCXSVTV3XJ7PJYYZ9/Calligraphy_DP+copy.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559642633-VE9AK79F5ZRST6OO8CNF/CHTR_StyleCompostion.jpg Illustrations - Cat on a Hot Tin Roof An experiment to see if high quality illustration was possible from low quality screenshots. Spoiler alert! They are! https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559769536-WUC6EO2D9OZ4K8HTONAH/CHTR_Paul.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598559737710-GXC78EMKWP4XQ9R98SMJ/CHTR_Print_Elizabeth.jpg Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598555958355-U2HQNRA8Y7YE05IALCBC/LMH_1.jpg Illustrations - love, milk, & honey Sweet sweet love. This adorable brand needed the warm feel of an easy Sunday morning with your significant other, the safety of home, and the comfort of the intimacy. Birds and bees were the natural choice! https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598555986896-0VCSV71KPPMWYLWIGBGQ/LMH_LanternString.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598561099630-LIF5CD1RSILFMZDRLIEP/JazzLove_Drawings_LOUIS.jpg Illustrations - Jazz Posters Blending together art nouveau and jazz into a glorious combination. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598561006373-U8DDRMWQDEP60D97VYSN/EllaFitzgerald.png Illustrations https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598561194144-DSZH3ITXPZHFJAM2VU9E/JazzLove_Drawings_LOUIS.jpg Illustrations https://www.pureefantastico.com/workmans-friend daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0d7f374a-8e84-46f9-9516-16c15d49d179/WF_Logo.png Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/93d53b7f-2206-43f8-b6f9-97c83d3f1177/PF_WorkmansFriend3.webp Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b7cfad02-3fa8-4b23-945a-dbfd846aee60/WorkmansFriend6.png Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/84a9cdcd-f1d5-426b-abda-b396de4613c6/PF_WorkmansFriend1.webp Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4612c890-dcd0-487e-bbe7-aa931d75119a/PF_WorkmansFriend4.webp Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/09849f83-66b2-4673-a837-b41a87eea43e/WorkmansFriend5.png Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6096a933-4a3a-4f36-8e1c-4e0a8a397239/PF_WorkmansFriend2.webp Workman's Friend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598562403871-A96VZSRU1UZ6DMMGT7G0/PF+WorkmansFriend.jpg Workman's Friend https://www.pureefantastico.com/bsa daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598636123154-BUAU51XPFL3FPQ8KJRPC/BSAHome.png BSA - Created with the German government as well as the team at Molina Visuals, we created a website that visually connected the utopic vision held by Barenboim and Said. Using the color spectrum as a way to speak to all races, religions, and beliefs the website flows from color to color as an organizational system. The only color we had to steer clear from was blue. Anything remotely signifying Israel needed to be avoided at all costs for the sake and safety of the potential students and their families. Design and the implications surrounding visual communication was very apparent within this project. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598637834468-U7SYFEPNGVVUHU0G7CPE/Screen+Shot+2020-08-28+at+1.53.17+PM.png BSA - To keep things clean within all of the color, each section was designated a hue. This allowed color to be used as an organizational system, guiding the user across the website in a clear and aesthetically pleasing way. The bar of color above each page speaks to where the students came from and where they’re headed: both literally across the website, but maybe more importantly; in their life, studies, and art. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598636646551-MSV73W2MN6SVHA9YPM4W/BSA_Faculty.png BSA https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598636582194-CRSY2A80XYLAUKMPAI62/BSA_Admissions.png BSA https://www.pureefantastico.com/drrefund daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598712977597-20OBCSVJ1DNYV99YAAUJ/DrRefund2.png DrRefund - The goal: show clients that even something as technical as tax help can be friendly, personal, and maybe even a little fun. Working alongside the internal team, we developed a visual and verbal brand system that leans into playfulness while preserving credibility. Colors, typography, and tone were chosen to strike that balance: professional enough to be trusted, accessible enough to feel welcoming. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598709002967-4LD6V6MPGVGZ2HIOBCZN/PF_Branding-Identity-Mock-Up-_DrRefund.png DrRefund https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598713204909-OQHED1ZOVTC3GF9IP7GU/DrRefund_Brochure.png DrRefund https://www.pureefantastico.com/termsconditions daily 0.75 2023-01-20 https://www.pureefantastico.com/faq daily 0.75 2025-05-01 https://www.pureefantastico.com/yourule daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598364374208-ZZTYGB8H05NVWCGN8QQW/Screen+Shot+2020-08-25+at+10.03.41+AM.png YouRule - We only needed to explore one round of ideas to land on the perfect name. Focusing on the client’s need to feel in control of their life, their choices, and what works for them I suggested names around sovereignty. While it was the right idea, it was the wrong tone! During the call to discuss her feedback, I threw out the idea “Why don’t we just do ‘You Rule’?” And the rest, as they say, is magical history. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598365306246-U7QQ4G27Z5N7PVR7IOKB/Screen+Shot+2020-08-25+at+10.21.35+AM.png YouRule - Branding came just as easily. Focusing on elegance, honesty, and a non-judgemental space where people (even Cynthia!) could be themselves. We used a mostly monochromatic palette of purples, some beautiful hand drawn patterns, and a killer icon that visually represented her motto: No Mud, No Lotus. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598365523416-ZQB80KOFA7LTP5P1MUQI/Screen+Shot+2020-08-25+at+10.22.36+AM.png YouRule https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598365537112-F6VDZMO3A0KSYJ0Z1X5D/Screen+Shot+2020-08-25+at+10.22.42+AM.png YouRule https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598365504856-5Y7CG7P0RGP0SI0UIE1H/Screen+Shot+2020-08-25+at+10.22.33+AM.png YouRule https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598365426269-EX1Q2CJ0O67G2YP6R5LL/Screen+Shot+2020-08-25+at+10.22.28+AM.png YouRule https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598363648610-WAB0ZSKKDJPD5WLYJS7J/Cynthia_Before.png YouRule - Before: Disorganized and unbranded, her website presented her as knowledgeable but her offerings were overwhelming and difficult to access. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598366064681-C1KFGBV3FVRDFMGORO3P/Cynthia_Homepage.png YouRule - After: Clean, easy to read, approachable and elegant– Cynthia’s new website combines all of her expertise and offerings in a way that invites instead of overwhelms. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598366204564-CGW9UZUVE4Q4ZK4VCK5R/Cynthia_Site1.png YouRule https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598366232067-2RCCU6MQ664SHK63H7QP/Screen+Shot+2020-08-25+at+10.31.38+AM.png YouRule https://www.pureefantastico.com/epk daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598098823449-27M2L6VX8KQCGX97G31Y/JennyImage2020.jpg EPK https://www.pureefantastico.com/routine daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1608751641794-2VGW76R0C18S4HPLEY7P/TheresMoreTime2.png Routine https://www.pureefantastico.com/liberation-matters daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603996435216-O8IT7IFCAIIGJVDDOWYK/Marching.jpg Liberation Matters Illustration of protestors walking together https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603996545865-7TJIDJ65MZTB5JWSGOXH/image-asset.png Liberation Matters Type treatment with illustrations of people working together https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603996600286-YKTT18JZB39WAG0QXEIK/image-asset.jpeg Liberation Matters Logo mark https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603915097779-U1UER0NPAEI212XZDFWY/LiberationMatters_StripedPattern.png Liberation Matters Logo with arms in support: as a pattern or stationery element https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1603996669444-EEY0IZBDRDF4HHMFLHTR/Screen+Shot+2020-10-28+at+3.21.29+PM.png Liberation Matters Collateral suite https://www.pureefantastico.com/primers-by-paint daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086225144-G8H1NXEFNKLGSDYJ00E0/image-asset.jpeg Primers by Paint https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086287973-W1J6CU81WU0Q7AHKWBMU/Bodylicious.jpg Primers by Paint https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086311453-U7SK4BALZCKTBL0GRDGG/MilkyWay.jpg Primers by Paint https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086393192-3FFITSSF09FTCELMZGES/HoneyBe.jpg Primers by Paint https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086422827-ZNK60S5J6K9PZSGJ155C/LetsPlayFootsie.jpg Primers by Paint https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1606086444676-ER5W2KL37ZI57PKQMVEJ/PrimersbyPaint_Mockups_1ML.jpg Primers by Paint https://www.pureefantastico.com/inspirationtranslator daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618329702307-06QK19GRYVCP9NK0I6U1/TranslationShapes2.png Inspiration Translator https://www.pureefantastico.com/amy-santee daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338827428-WYXJSA0R7WGWX4CZEMWK/Amy+Santee_Logo+Element+1.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338765935-UB071SE4SDKYCHBTL9TN/Amy+Santee_Logo+Element+4.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338859943-XFWU1SR02AIRY4M2E4VE/Amy+Santee_Logo+Element+7.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338083290-EKKTHXUVON933Q1KUVNJ/Strip3.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338186179-5RW512D0X6VFLKS8I78T/Inner_Sparkling_Jawbreaker_3.gif Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338242056-CI6WZ6EWEKPB0OZTPDFP/BirdWithinABird.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338314922-QS1GONAXE6QZ97JS8LBD/Tiger%2BShapes.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338414197-LB8YIGF4JLAVW6M8DXL2/Dancing-Hot-Dog-Man.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338480071-0KXHUKBOOOS46956B96Q/Strip7.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618338585504-O4K4K997K5ZSGOZVDZU2/Screen+Shot+2021-04-13+at+2.01.06+PM.png Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618347543030-QB4TTK2KMCU4GLIISG1U/AmySanteeWorkStrip_Services.jpg Amy Santee https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1618341272897-UYKD9V5PZRLULQYY16Y9/AmySanteeWorkStrip.jpg Amy Santee https://www.pureefantastico.com/lina daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1619637537315-RIUID0AB8TFPV9JSN1W5/LINA.png LINA - The founders of LINA came to Purée Fantastico needing a brand that anchored them in service as well as innovation. The logo features differing shapes all signifying the various practitioners that can work together, and while they’re all different, each one is balanced as they’re connected to the space LINA provides. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6231ea87-491c-4c69-bbc6-c5ec7f1341fe/Screen+Shot+2022-06-17+at+3.18.04+PM.png LINA https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8372adb2-248d-4a99-819b-c31d8f3eab66/Screen+Shot+2022-06-17+at+3.19.07+PM.png LINA https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c531e2a3-5b65-4eb1-944c-4d7149db7de8/Screen+Shot+2022-06-17+at+3.18.02+PM.png LINA https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1619637712261-SSQLFDPVSJSKUVRF49OP/LINA_CollateralSuite.png LINA https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1619637667924-76KJMGZ6OF6G1RC8LBIW/LINA_Poster.png LINA Poster/social media post https://www.pureefantastico.com/speaking daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/dd2ca59b-2542-4dcf-a647-3eca11a61589/Edits_4E9A3889_%282%29.jpg Speaking https://www.pureefantastico.com/home-old daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1630094502468-PLW69HQ9EUYFWZ9BE6A8/ClarityThroughComplexity.gif Puree Fantastico: Design Science & Strategy https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598285092168-3ZO9KU2HDR16V5BWDI8Y/Screen%2BShot%2B2020-08-22%2Bat%2B4.21.05%2BPM.jpg Puree Fantastico: Design Science & Strategy - There is untapped potential in bridging together critical thinking, emotional intelligence, & strategic design. Purée Fantastico’s mission is cultivating and maintaining an ethical, empathetic, and inclusive approach to design and strategy; intentionally crafting messages both visual and verbal that better us, our businesses, and our culture as a whole. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1629818864397-Y225G5VOE316U7FHIH0O/Client+Image+Block.png Puree Fantastico: Design Science & Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1598289669010-T2USQESB4OEYJDMIL691/Screen+Shot+2020-08-24+at+1.20.43+PM.png Puree Fantastico: Design Science & Strategy - “Jenny Ambrose was a joy to work with from start to finish. 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https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f18d78e0-c8cb-472f-b03b-0ca74e2e1aaa/Utara2.png Utara Organics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d828c79f-e983-43ab-96ee-dbf977030ceb/Utara8.png Utara Organics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/sandraglynn daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/37727b71-30e2-4f79-9a3e-d8f79d1de199/SG+Pattern.png Sandra Glynn Cosmetics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7ffc35fd-1f4f-4394-8b2f-071d8b3379a2/Jenny+Ambrose+Sandra+Glynn+Mascara+Packaging.png Sandra Glynn Cosmetics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/23db5899-48f6-4da0-816a-99c610a14496/SandraGlynnMascara.jpeg Sandra Glynn Cosmetics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/204c62ee-3e09-458e-912b-80ee1ee55485/SG+Dieline_Exterior.png Sandra Glynn Cosmetics - Make it stand out Exterior dieline https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7b83de8b-9aa2-41f4-8923-399889e12c8d/SandraGlynn_InteriorPattern.png Sandra Glynn Cosmetics - Make it stand out Interior Pattern dieline https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cad720d8-cb65-4ad1-8437-5844af2c6ef2/SG_CARD1.png Sandra Glynn Cosmetics - Make it stand out Thank you card https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f3787154-e71a-4474-8aca-78795bf8e379/SG+Card+2.png Sandra Glynn Cosmetics - Make it stand out Thank you card https://www.pureefantastico.com/onggi daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b8ac1c0e-0ebb-4a24-aff7-64c80b8b39fb/PF_Onggi1.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/69c02e08-ba14-4308-ba43-dbc551850edc/Onggi_Image_NewTagline.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a5ab1f7e-3335-42a6-b776-41f9c67dab57/Onggi_SavoryIsTheNewSweet.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/56de1bbf-526e-48c7-b84c-79cb24f0c114/Onggi_AssortedImage_CowMushroomsStamp.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b551a936-034c-42e6-a747-f0aed285e4f0/Onggi_BoxExample3.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/5edb84dd-1ad6-48cc-bf40-5965aab62de3/Onggi_BoxExample1.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ff9991ca-7d8b-460c-acfd-04a84c8c4177/Onggi_BoxExample2.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ec5df402-10bb-4676-b768-b61b21989f06/Onggi_Pickle.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/48d0b140-86b6-4f01-8a0e-36ddf1ac9a20/Onggi_VegetableImage3.jpg Onggi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/washbands daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ac07560f-a2ff-4fd6-b7ce-494556ab764e/WashBands.png Washbands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cf89cb28-1a1c-45df-9cce-d694cf96f637/PF_WashBands_Full+Size+Updated+Dieline.png Washbands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ad9b589a-8cc2-4e9d-a33f-6b58bef81334/PF_WashBands_Diagram.png Washbands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/ento daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/81cadb75-a611-4f43-8b39-9014c20b00f7/ento+dieline.png Ento - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/414d7771-6e21-471d-a463-ed8711e810c6/EntoHealth_Instructions_Exterior.webp Ento - Make it stand out Instructional booklet, exterior https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a671ef80-8ba5-4d95-ac89-d5bbb19e00c8/EntoHealth_Instructions_Interior.webp Ento - Make it stand out Instructional booklet, interior https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/237bd838-a324-4744-afd5-232b769cb7a4/PF_ENTO_InfographicV2.webp Ento - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/sheila daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d31e5a65-4f4e-4b5b-b7bb-5e39295b20ba/sheila.png Sheila - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/347a3802-a3fc-47f0-906d-a99ae1597029/PF_SheilaPackaging_V4.png Sheila - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6967b704-0749-4720-a569-95f267c1f13d/PF_SheilaPackaging_V8.png Sheila - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e5bf3e54-4d28-4277-84eb-305ca8dec81c/PF_SheilaPackaging_V1.5.png Sheila - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c34196b3-76dd-4a84-8046-d63ed62b559a/PF_SheilaPackaging_V3.png Sheila - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/elis-enlightenments daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8c5b5f9c-9875-4a74-91d6-6c5c758d4362/ElisEnlightenments.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ee19343b-5c02-4e09-a6a2-2085406d4731/jne_EE_IllustrationSet1.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d77a1ae5-1ee1-4642-b272-6a093f6159ce/jne_EE_IllustrationSet2.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/89bcd812-547e-4783-a123-71d5f2f2952f/jne_EE_doggydetox_FRONT.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b129ef59-002b-4a5d-b7f7-ca1e6ea6e34a/jne_EE_hemppuppy_FRONT.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d00e4c2c-89af-4c00-8071-9de9fc55f66f/jne_EE_doggydetox_BACK.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e1213811-1a5b-4253-9aff-9cbfde23a324/jne_EE_hemppuppy_BACK.jpg Eli's Enlightenments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/shineethos daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ea055c31-bdbc-4063-a60b-a2c168dd5f2f/PF_SHINEETHOS_FullLogo_PURPLE.jpg Shine Ethos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/87846fc7-8ae9-49f7-b012-7d82307afb91/Shine+Ethos+Label.png Shine Ethos - Make it stand out Shine Ethos Signature Label https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/94f68ad6-444d-4997-8374-127dda6c8627/Shine+Ethos+x+CROP+collab+Label.png Shine Ethos - Make it stand out Shine Ethos x CROP Collaboration Label https://www.pureefantastico.com/justdandy daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c7626a7e-f856-4d4d-8a8d-11f4eaaeee76/jamesdar_JustDandy_LogoStacked_WithTagline.png Just Dandy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1efc83c2-d94a-4884-975c-503df15bf5d8/just+dandy3.png Just Dandy - Make it stand out Bow tie icon https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6d810546-462d-4934-a7c0-ec1cab6b2e79/just+dandy2.png Just Dandy - Make it stand out Pinwheel icon https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/36cb9121-f2b4-4ba6-8dbc-85cb5d57df46/just+dandy4.png Just Dandy - Make it stand out Eye glasses icon https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/93eebcf8-1b99-4641-a40f-51788e055b91/just+dandy5.png Just Dandy - Make it stand out Emotional expression icon https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7e7f917f-f481-45df-b64b-9ecf84748d11/just+dandy6.png Just Dandy - Make it stand out Social Media Image https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/70369124-57b7-46dd-82aa-b8b33fac48b9/just+dandy13.png Just Dandy - Make it stand out Design for hang tag/ social media https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/962836cb-239f-4b4a-a20e-5ebc6ce8f859/just+dandy1.png Just Dandy - Make it stand out Pattern designed https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fc329f20-54fb-4683-bbde-b1348155581f/JD4.jpg https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c7a6e293-866e-4c2b-9862-e72aa78350c5/JD1.jpg https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b95d9000-fbe7-450c-9319-32e49ac35a4b/JD2.jpg https://www.pureefantastico.com/rebeltherapist daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/04a16a19-6f75-4100-ba5a-ac583f596b89/RebelTherapist.png Rebel Therapist - Rebel Therapist helps mental health professionals step beyond the therapy room to create workshops, programs, and communities that reflect their unique expertise. The brand needed a visual identity that could balance trust and authority with warmth, humanity, and an empowering sense of rebellion. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/faa05429-bf04-4dd0-9348-6833a92bb44c/Rebel+Therapist_PodcastImage1.png Rebel Therapist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/70558ce3-a0af-40bc-905c-111cd6525feb/Rebel+Therapist_PodcastImage3.png Rebel Therapist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7d98b021-7c54-40c3-accb-b80d2347ed61/Rebel+Therapist_PodcastImage2.png Rebel Therapist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/57bfe8de-29e9-4b39-b530-fb7e402c7361/RebelTherapist_Banner.png Rebel Therapist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b3926521-06db-470a-940e-80f32c9c851c/RebelTherapist.png Rebel Therapist https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e5426a1c-1ae1-438d-95f5-88523459c116/Rebel+Therapist+Podcast+Episodes.png Rebel Therapist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/bard daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/effd0f7d-8d0e-4f29-8906-79f0613a2e5b/FBPost_Option1_Style5.jpg Bard - Working along with the Universum creative team, I explored multiple visual directions that extended Bard’s brand language into the talent space. The concept centered around “Room to Grow”, positioning Bard as a welcoming and friendly place to work for those beginning their career journey. The expressions and explorations included designing logo concepts, Facebook campaign posts, and stock photography treatments that could be used for advertisements or social posts. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4198871c-ce43-4cb4-a5f4-3e3879601e7b/BardFinance_GlobeLogo6.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7ce30956-fcdb-43b2-ac6a-0c777ebc36d9/BardFinance_GlobeLogo2.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f52b2637-e28b-439c-9525-aebb93358fee/BardFinance_GlobeLogo3.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1173c256-eed5-4b21-8105-d5f7cb29fd95/Bard1.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/36036e87-eb2b-4a2c-ad15-7ab17727ac9a/Bard4.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/aa0f2382-9154-4ca1-84be-31a5c281d7a9/Bard2.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/198446bb-9535-4a28-be52-c9770c6386a2/Bard3.png Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9ab992c8-5480-4e12-a2ef-dd7bf7e309ba/FBPost_Option1_Style1.jpg Bard - Make it stand out Advertising / Social Post Concept https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4617ab3d-5266-4bad-bbf5-9417afc3976b/Poster_Option1_Idea3.jpg Bard - Make it stand out Poster / Trade Show Concept https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e23a0a43-2460-49c2-a13e-71b922c30bbd/Facebook+Mockup_Option1_Style1.jpg Bard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0fd50ab6-a2cf-4fc8-835e-616bf1c85802/AdExploration.jpg Bard - Make it stand out Advertising / Social Post Concept https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/25764c7a-90fb-41e4-936f-a0137c0ded25/AdExploration3.jpg Bard - Make it stand out Advertising / Social Post Concept https://www.pureefantastico.com/patxispizza daily 0.75 2025-10-22 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/11e6bad1-d938-45fc-9aab-0360f69004a1/52WoG_Logo.jpg Patxi's Pizza - I was commissioned to design a logo that captured the warmth of this mission while staying true to the parent brand’s neighborhood spirit. The final mark uses the recognizable shape of pizza paddles — reimagined as symbols of home, community, and imagination. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e752fbe1-4c55-4225-9a01-acb6686def17/Paxtis1.png Patxi's Pizza - Make it stand out Pizza paddles become trees & acorns to stimulate children’s imagination. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/62aaad8e-8af3-4598-be85-595f9558c0c1/Paxtis2.png Patxi's Pizza - Make it stand out Pizza paddles become homes, signifying community. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/919176cf-31ed-4306-a01b-848bfcdc53ba/Paxtis3.png Patxi's Pizza - Make it stand out Pizza paddles become hot air balloons inspiring imagination. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c38b4d1c-36b1-4f1d-8b03-918fd206a8b1/52WoG_TreeTimeline.jpg Patxi's Pizza - Make it stand out A seasonal ‘timeline’ of the pizza paddles as trees, visualizing the 52 weeks of the year / 52 weeks of the charity. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/3867c0ef-dcc5-461a-bc5e-1fa3ceda6658/Patxis_CollateralSet.png Patxi's Pizza - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/lmh daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/be960c05-c9bf-4832-893a-b8917bc07e97/LMH_Logo%2BIllustration.png Love Milk & Honey - I named the brand and developed its full visual identity, including logo design, illustration system, and printed collateral. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/89e5dccd-9b6a-441e-8830-d8658fbb3581/LMH_Honeycomb.png Love Milk & Honey - Make it stand out Honeycombs become lanterns https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/064919f2-273f-4971-b6cb-7b5694c279dc/LMH_Logo.png Love Milk & Honey - Make it stand out The logo mark https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1d6c6b84-8894-49bc-b789-be8ac76f6dea/LMH_Lanterns.png Love Milk & Honey - Make it stand out A string of honeycomb lanterns https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761174696009-GP3J6ZJ38PGP50H6Y9KL/LMH_PressKit1.jpg Love Milk & Honey https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761174722093-1HTBSB4GN3Y4DLBCD05D/LMH_PressKit2.jpg Love Milk & Honey https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761174734125-441Q02BTQTQVGS59LX2U/LMH_PressKit3.jpg Love Milk & Honey https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761174745476-5SE73BPSJDINPES7G6KI/LMH_PressKit4.jpg Love Milk & Honey https://www.pureefantastico.com/sbyk daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/844c6ee4-9300-4fc9-9781-6a550793bc76/SbyK.png Swoon by Katie - The brief called for soft geometry — a balance of structure and softness that reflected both her artistic precision and emotional warmth. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1c518289-09e8-4eca-88ca-79a63bf07460/SbyK_CollateralSet.jpg Swoon by Katie - Make it stand out The collateral suite https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e6f5108c-c941-4f08-8654-34dd452d5ad4/SbyK_5x7_Flat_Vertical.jpg Swoon by Katie - Make it stand out Notepad/Stationery design https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/53a67653-792b-45e9-aefc-bf0e072f8abe/SbyK_DVD.jpg Swoon by Katie - Make it stand out DVD design for clients https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fb44916b-3aec-4b46-99cd-dd499bc97e4b/SbyK_Blog_HOME.jpg Swoon by Katie - Make it stand out Homepage for a portfolio site https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/32e990f8-8b9f-4a30-a871-5cc01416d469/SbyK_GALLERY_THUMBNAILS1132012.jpg Swoon by Katie - Make it stand out Gallery/photo view for clients https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/45269568-9009-4018-8988-b8b040ffd1c3/SbyK_Blog_CONTACT.jpg Swoon by Katie - Make it stand out Contact page https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/db1268ac-242f-4842-a6f5-87b8032e689e/SbyK_About.png Swoon by Katie - Make it stand out An About page https://www.pureefantastico.com/reworkingpsych daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6c3c193b-8c46-4a2a-b937-03120ad51985/Murray_LogoTreatment.png Reworking Psychiatry - I named the practice, developed the visual identity, collateral system, and brand messaging around a raw, expressive aesthetic. Brush strokes, ink textures, and high-contrast grunge elements communicate energy, disruption, and movement — reflecting the process of “reworking” itself. The structured typography provides balance and authority, grounding the chaos with clarity and intention. The goal was to create a brand that felt as subversive and human as his philosophy — intellectual but anti-establishment, informed but unpretentious. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/66e27057-3258-456e-b554-ec99a17c573e/RP_Front.png Reworking Psychiatry - Make it stand out Front of an appointment card https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b0b861ab-99d2-4b62-b3f2-ae6f1dbe332b/RP_Back.png Reworking Psychiatry - Make it stand out Back of an appointment card https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a4b55acf-8b79-45fa-9d47-6d98bfffea79/MurrayKapell_CollateralSet.jpg Reworking Psychiatry - Make it stand out The collateral suite https://www.pureefantastico.com/emerge daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4436b1a7-172e-425c-b4ba-5d783ccfa7f0/eMergeLogo.png eMerge - When the team approached me, their existing brand didn’t reflect the warmth or approachability of their people — it felt overly technical and disconnected from how they actually work: with clarity, empathy, and collaboration. Working closely with the small internal team, I led a full rebrand that brought those human values to the forefront. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/56aa4cad-02f4-4a19-a7ca-281c7085647b/LightBlueDash_LightBluePlane.png eMerge https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9d806a82-b8f0-4e96-b3ce-bb8eca7ce06b/YellowDash_YellowPlane.png eMerge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/09895d01-d845-4156-8b08-e362ff2734d7/OrangeDash_OrangePlane.png eMerge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6bcbcf9b-d376-49cc-a86a-6623de3ac3e2/MagentaDash_MagentaPlane.png eMerge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/134c8c4e-d166-4c14-92d1-067ee4f21ef7/eMerge_CollateralSet.jpg eMerge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pureefantastico.com/creative-direction daily 0.75 2025-11-20 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1874f70e-a420-4183-8249-dc21ea791993/BSA.png Creative Direction Creative Direction & web site design for Baremboim-Said Akademie https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/65ab5dd0-ea16-4ff6-9873-9cda0b5fbb49/AmGreetings.png Creative Direction Creative Direction for email marketing for American Greetings' brands. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6f227106-f2a8-4a81-95b3-693d584eca2b/YH_MNF_4.jpg Creative Direction Creative Direction and Advertising directions for YardHouse https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/92909288-215e-4e4d-912a-9875288d660b/PS_BeautyAwards1006_3.jpg Creative Direction Motion Assets for POPSUGAR https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e893c7f0-7488-40c0-a9e2-78341bbc8c97/RSB_Violin_Lady_%C2%A9igor.cat_MV.jpg Creative Direction Creative Direction & Advertising assets for the Berlin radio orchestra https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761262723477-AN7XDLQP0EME95VU26O0/SubwayTweets.png Creative Direction https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b6b744b2-fe52-4db6-93f3-6d5b4a57ec13/Lustre_AA_Hawaii_0522_Board1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/10d964d6-1e5f-4f15-872c-995f1ae4f6d3/Prudential.png Creative Direction UX Research & Intranet Design https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/11bf47c5-a518-4b8b-b6a7-4442209a58dd/7851fa291853.56008c16ba9fa.webp Creative Direction https://www.pureefantastico.com/yardhouse daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/70f840d4-335f-4c18-9558-71959e78942b/YH37.png YardHouse - Working within the existing brand system, I created a wide range of visual directions spanning seasonal promotions, limited-time burger and beer specials, and national sports campaigns like Monday Night Football. Each concept was designed to maintain brand consistency while injecting new energy, texture, and appetite appeal into every touchpoint. The result was a flexible library of creative directions the internal team could draw from, ensuring Yard House’s promotions stayed visually engaging, on-brand, and ready for rotation throughout the year. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/981649d7-c907-47d6-8f00-72f49463b3d5/YH17.png YardHouse - Make it stand out Monday Night Football supported ad https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b6f02b5c-f859-4d77-9bd3-501ffbaba059/YH19.png YardHouse - Make it stand out Football suported-ad https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7b80cb13-d7c9-4a6b-9f54-bf7befe1ccbe/YH20.png YardHouse - Make it stand out General sports/playful ad https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6291d194-b9e5-4634-9a87-86c8bfc7931d/YH15.png YardHouse - Make it stand out General football-supported ad https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1e135025-7d9e-4af9-ae82-39d8bdce6c9c/YH13.png YardHouse - Make it stand out Monday Night Football-supported ad https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/dcd78cbb-be6b-4b24-bfbf-676893175048/YH28.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/95e505a1-921d-4b32-a3e6-9a6caea48d06/YH29.png YardHouse - Make it stand out Fall Beer & Burger promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1844d11b-cebf-43d9-a86f-25b0cf67b42d/YH30.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/bd0b544f-7a55-4779-933c-3a944fadabcb/YH26.png YardHouse - Make it stand out General ad tone/direction https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/2003affc-d096-44fa-9e12-c3d817921f00/YH35.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f221f62f-cb3e-4142-b8a0-ebf2b819908f/YH25.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a2b324f9-164e-4d86-b86c-93c59daa3cd5/YH23.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fc586ce0-18cd-41e5-87ed-51ffb4daa487/YH32.png YardHouse - Make it stand out Fall Beer & Burger Promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b94b00a7-7152-4f7f-b580-02854bfc46d5/YH11.png YardHouse - Make it stand out General food promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0093a668-e1d8-4b66-8a41-ebb06de3920c/YH1.png YardHouse - Make it stand out General food promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/92a7f085-4381-437c-af16-a01d5a570cac/YH9.png YardHouse - Make it stand out General food promo https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/31a4f2f6-7d8e-455e-a8a7-4b0f3e1d5709/YH7.png YardHouse - Make it stand out General food promo https://www.pureefantastico.com/rsb daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/333b0332-ca20-4428-9beb-2afabb674859/RSB1.png RSB - Together with Molina Visuals, I lead a cross-discplinary global team in developing a series of photographs to be used in ads across Berlin while maintaining artistic integrity. The concept celebrated the relationship between performer and listener, using double exposure visual treatments in creating a poetic language of connection, passion and enjoyment. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f1ec2aae-5ff6-4715-bf9c-4a29193d449d/RSB7.png RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/e697db69-da5c-4d94-8a4b-174f27adc337/RSB_Oboe_Kid_%C2%A9igor.cat_MV.jpg RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8a8a5c08-1ab1-42f2-8975-9ba442963751/RSB2_Nadine_Old+couple.jpg RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ecc38b00-23c9-4820-92d7-d7cbc1d04d45/RSB2_Cello_boy.jpg RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/28c31f74-beee-4fe2-a5fa-91060f84aa8f/RSB4.png RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/33bcff1b-910a-410d-9bec-025ea9ef5918/RSB_Violin_Lady_%C2%A9igor.cat_MV.jpg RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/7d517a97-5964-452a-b103-eddd0d01801f/RSB_Cello_Pregnant_%C2%A9igor.cat_MV.jpg RSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246214977-HO1YNG39QN29LW6QPWKB/RSB+Making+Of+01+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246212131-RLTIE5JZWYLU2NC8VHYK/RSB+Making+Of+02+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246218286-26IAQMW6RBCAJH6JTY8R/RSB+Making+Of+03+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246226230-HJBRTLN88KQV06D4FVW2/RSB+Making+Of+04+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246230217-IVK9UYDDKJKNPPDMG1OP/RSB+Making+Of+05+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246233135-JY54YEK1UTISNJ2DGSAW/RSB+Making+Of+06+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246240376-QZRZ21IRZPDZHQM4PXOD/RSB+Making+Of+07+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246245406-YBDOT93ADFVO2HRLEP8F/RSB+Making+Of+08+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246249125-COVX4PHCE6S1KJXN3B89/RSB+Making+Of+09+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246258950-3OBTNK46FFNF56FHRGVM/RSB+Making+Of+10+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1761246258728-AMUNYWPS0ZV01LUXDJ6V/RSB+Making+Of+11+%C2%A9ChristophSoeder_MV.jpg RSB https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8428d82c-55a6-4c26-b72f-a29e946255ad/RSB_InContext.png RSB - Make it stand out The final posters in Berlin https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f81d9958-856f-40a1-85de-1e6a840f24ac/503358958_10100292417864879_8254364335478422038_n.jpg RSB - Make it stand out The team post shoot. Berliners being joyful is its own testimonial. https://www.pureefantastico.com/aa-hawaii daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/659a9ef4-ee5c-4342-a2fa-7b1610527d7b/Lustre_AA_Hawaii_Board1.jpg Alaska Airlines - Created for Alaska Airlines, I worked with the team at Lustre Communications in creating a campaign introducing a new credit card offer through a series of motion assets and style boards designed to capture the joy and fantasy of travel. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0dcddd1c-cb3d-4c69-9a39-62c8a1ebf0a3/Lustre_AA_Hawaii_Board2.jpg Alaska Airlines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a278896d-22d1-4909-84a1-fb03d19b6c0a/Lustre_AA_Hawaii_Board3.jpg Alaska Airlines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cd59ccab-5934-421c-81ec-ad2bdb4a8763/Lustre_AA_Hawaii_0522BoardComp2.jpg Alaska Airlines - Make it stand out Companion board & assets https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8b97c0db-d0ed-4448-888d-1c0c3cdf407e/Lustre_AA_Hawaii_CompanionBoard_1.jpg Alaska Airlines - Make it stand out Companion board & assets https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/30a22421-bc52-4afb-b7ed-31aead3ad749/AA_Vancouver.jpg Alaska Airlines - Make it stand out Style board for Vancouver https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cb404096-ddb2-43fc-9f19-dfd2651cb7b2/AA_Hawaii_MEXICO_0524.png Alaska Airlines - Make it stand out Style board for Mexico https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8ba5bbda-a341-4637-a2e2-e5e9d00b1016/AA_Alaska.jpg Alaska Airlines - Make it stand out Style board for Alaska https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/40a9d64a-007b-4f19-97cf-89641ca9eb98/AA_Process_SF2.png Alaska Airlines - Make it stand out Style board for San Francisco https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a681cab2-44d6-4141-b99d-eb22ba2bd103/AA_International.png Alaska Airlines - Make it stand out Styleboard for various international destinations https://www.pureefantastico.com/popsugar daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/eef615b4-0bf2-47fe-bd2f-e184d8b6e5f5/PS_BeautyAwardsTitleScreen.jpg POPSUGAR - For POPSUGAR’s first ever annual Beauty Awards, I designed the motion assets, lower thirds, and style boards that defined the visual language of the show. The goal was to create an aesthetic that felt glamorous and dreamy. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cfc71752-20ea-421e-af55-d38ad7ec86c8/PS_Long+strip.png POPSUGAR - Make it stand out A long strip-as-styleboard for animating/transitioning https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0722fb63-7fc3-44ab-8e3d-5a6979c86fbe/PS_BeautyAwards_ShowOpen_Screen0.png POPSUGAR - Make it stand out Transition screen showing animation https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/3bd9d95a-5cbb-42c2-b43e-556380c48687/PS_BeautyAwardsTitleScreen.jpg POPSUGAR - Make it stand out Final title screen lockup https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/6988dfeb-7e2a-4ca8-97cb-dad897f6879f/PS_LowerThird_UPDATED.jpg POPSUGAR - Make it stand out Lower thirds https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/4b86571a-ebe3-42eb-8575-bee5b4e468c7/PS_TransitionImage1.jpg POPSUGAR - Make it stand out Transition image example https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/2ca25a6c-9082-4c47-9a9b-1676401b8f87/PS_CategoryScreen.jpg POPSUGAR - Make it stand out Category style board https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/1821510b-a4ed-41ed-b871-1c3bd54ef81e/PS_WinnerScreen.jpg POPSUGAR - Make it stand out Winner style board https://www.pureefantastico.com/prudential daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a8098680-43d2-4e98-bd5f-fcb99aeb70b6/Prudential.png Prudential - I worked with a team delivering the creative direction and UX communication design, focusing on how plan administrators and participants actually use and interpret financial data. The goal was to transform dense information into insight — designing visual systems that reduced cognitive load and enhanced comprehension. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a4379518-c715-4bc1-8b51-aec3097eaccc/Prudential_Persona3.png Prudential - Make it stand out Persona profile infographic https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/84ddfc5c-3e73-4d82-bad1-7a9ebafca930/JennyAmbrose_Prudential_Page_09.jpg Prudential - Make it stand out Persona profile infographic https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/fe200c0e-d21b-4f92-977a-75e11e3e88b9/Prudential_Persona1.png Prudential - Make it stand out Persona profile infographic https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/db8e7550-93d1-475b-8fb4-5e0893006e8e/Prudential_Persona5.png Prudential - Make it stand out Infographic of the research results https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/60f65eaf-96ad-4cb5-957f-6be00a9d0347/JennyAmbrose_Prudential_Page_01.jpg Prudential - Make it stand out Intranet screen https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/0f26f5f9-868a-472a-b900-3b1c79a010d0/JennyAmbrose_Prudential_Page_03.jpg Prudential - Make it stand out Intranet screen https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/cde31c47-f748-466a-aea6-e467093dca5a/JennyAmbrose_Prudential_Page_02.jpg Prudential - Make it stand out Intranet screen https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9247b070-7587-4fce-8afc-55ecd246ce90/JennyAmbrose_Prudential_Page_05.jpg Prudential - Make it stand out Intranet screen https://www.pureefantastico.com/rcad daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d228fc84-d305-460f-bcc4-5fe42b90e5b8/7851fa291853.56008c16ba9fa.webp RCAD - Their original solution was a plastic folder that contained simple letters notifying the student they’d been accepted. Once I had done research on competitive schools, why current students chose Ringling over others and how much they loved the school; a new approach to the acceptance process needed to be found. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/ce212709-5f6a-4744-b0ed-ec7354af4a65/RCAD+Acceptance+Pack.png RCAD - Make it stand out The entire collateral suite to welcome in freshly accepted students. https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/653ad558-364d-44ac-9bb6-7716b7a50f7c/4da483291855.56008bf0e7c39.webp RCAD - Make it stand out A poster created from students’ sketchbooks to serve as inviting inspiration. https://www.pureefantastico.com/subway daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/458c58bb-3d60-48d7-b910-87e620302e3c/SubwayTweets.png Subway - The campaigns range from evergreen content like Black Friday and Holidays to specialized campaigns like “National Roast Beef Day” and Tom Brady’s No Carb Bread Option. We also handled customer management, like when Instagram & Facebook went down. Our tweets got us into PR Week. https://www.pureefantastico.com/home daily 1.0 2026-02-02 https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/a1dec0df-ba40-42c1-a904-1a61025805af/DrJenn.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/f2e36694-56aa-4066-a185-afba15433fcc/Annie.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/2a366f09-88f8-4021-950a-170ccc131711/ReworkPsych.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9365a439-78f4-45af-965f-b8ac708f4a19/TaxesUntangled.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/add9d5c9-779e-42e7-beb8-442a27e7cb28/Meg.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/c789f08e-a7a5-4ad0-9711-e7f5db92f646/rundfunk_2.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/41ec7437-feeb-4e47-b84b-ef89036a9148/FranChelico+Cover.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/9e5bea08-b41d-4be1-b930-4f34098febec/IrisPatternCloseup.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/51343cd9-4a5c-4768-a45f-e889e5b2b678/arimopattern.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/8e07f669-866b-419a-a771-ec9926ed8210/Typographic+Consultation.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/61c18955-d9a3-4f77-a1b4-26438d61f842/SurfinPieChart.png https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/52752909-481e-4906-a7c8-6013422e1969/SandraGlynnMascara.jpeg https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b0949075-0d29-4532-acce-a87596a4d926/YH37.png https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/347ee15c-365a-4565-aee1-cc3d8b54734f/subway_messaging.png https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/76ab7fb5-556a-4908-a2c0-909ba699ebfb/Shapes_SolutionCrafting-3.png https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/d6299fcb-0960-4ce6-ab60-5d5bd5368a72/Edits_4E9A3954.jpg https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/b4f3ac66-60b0-493f-8cb1-c666ee5e87f2/Top+Packaging+Design+Companies.png Home https://images.squarespace-cdn.com/content/v1/5f0741196f135f3737c4deaa/57ba5b01-4534-44c4-b489-82fcb049fc59/Client+Image+Block_Updated2025.jpg